Grin Marketing - 7 things to love about Grin

Dear all, I felt the need to create a draft proposal for Grin marketing.
Grin is a beautiful project and it sometimes feels like the initial spark of enthusiasm we all felt gets buried in the process of technical discussions and diverse opinions. Let us all remember why we love Grin.
To help re-ignite (pun intended) this enthusiasm in both old and new Grin users, I though it would be good to list what makes Grin so great. The list below is intended for use in marketing such as medium blogs, Twitter (@Paouky) or use in youtube videos. Before going full blown out on the marketing maybe, the list below should be scrutinised by the community and we should have a mobile wallet which works with single step transactions. Single step transactions on a mobile wallet and a bit more positivism is all that stands in the way of Grin and Greatness in my opinion.
Below my list of ‘Seven things to love about Grin’ (Yes 7 was chosen on purpose):

  1. ELECTRONIC TRANSACTIONS FOR ALL. The mission statement of Grin goes back to the raison d’être of Bitcoin and the cypher punks who created it:

"Electronic transactions for all. Without censorship or restrictions. Grin is designed for the decades to come, not just tomorrow. Grin wants to be usable by everyone — regardless of borders, culture, skills or access.”

  1. MOST SAFE TO USE. Transactions are made through communication between wallets. This interactivity makes it impossible to accidentally send GRIN to a non-existing address. Transactions therefore are like bank transfer, the system checks if the receiver exist, if not – the transaction will be cancelled just like a normal bank transfer would.

  2. MOST SECURE. Grin stores transactions in a highly efficient way making the blockchain small enough to be stored on any mobile device. All incoming transactions will be validated against the full node you are running on your mobile phone.

  3. MOST PRIVATE DAY TO DAY CRYPTO CURRENCY. Grin has a high level of privacy, what is best, this privacy comes at no additional cost to the user. It is mathematically impossible to deduce the amount of GRIN involved in a transaction.

  4. SCHOCKINGLY LOW TRANSFER FEES. Considering Grin is a privacy coin, one would expect there to be a high transaction cost for GRIN, the opposite is the case. What is better, since Grin is and always will be created at the speed of 1 Grin/second, transfer fees will always be shockingly low since miners can always pay their costs from the supply of Grin. This ensures Grin will be the cheapest day to day privacy coin to use.

  5. FAIR SUPPLY. Grin does not use an Initial Coin Offerings (ICOs) or pre-mining to benefit investors or the developers. Grin is and always will be distributed Fairly at 1 Grin/second.
    Therefore, Grin is equally rewarding early and late adopter. Mining fees encourage mining by regular users who only need a high end video card to earn and contribute in the mining process. Additionally, the linear supply of Grin wards of gold seekers and on the long run is expected to result in a high price stability.

  6. COMMUNITY FUNDED. Grin development is one of the few crypto projects around, next to Bitcoin and Monero, that is purely depended on community funding. The community is involved in the development process and has a voice in where funds are spent, and which tasks are prioritized by the core developers.

I know there are many more things to love about Grin such as 8) being highly scalable, 9) being create by the great Lord Voldemort himself, but I felt these 7 things to love are what actually matters from a users perspective. Feel free to add, improve the text or comment:

Would it be nice to have a marketing folder on Github where list such as this one can be edited by all and folders with Memes, pictures and links to video’s can be compiled? Also having a marketing category on the forum would be nice, or should it be combined with the ‘Market’ category?

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interesting idea. I’ve got a few comments regarding each point:

  1. ‘Electronic transactions for all’ is not a mission statement, it’s just a nice slogan. Grin itself has no mission and no statement, it’s a tool for individuals to use.
    I believe that sentence was first used here.
    If somebody has a mission for grin, it’s nothing but his own mission.

  2. Side note: A common problem among bitcoin users is that of sending bitcoin back to a 'from address’. For example, Alice sends 1btc to Bob, and a week later Bob wants to return 0.5btc back to Alice. He might look at their past tx and just send it to the address he got it from. Intuitively, it makes sense. Practically, however, that could potentially be a very bad move, explained in detail here.
    Point is, the term ‘non-existing address’ which you used, is not always appropriate. An address may technically exist but is no longer under Alice’s control, for many possible reasons.

  3. That’s a bold statement to make. First of all, I wouldn’t say that a light node also means grin is ‘most secure’. Security encompasses many other things beyond being able to fully validate with minimal resources.
    Besides, is anybody even running a mobile node?
    Instead, I would say something along the lines of ‘cheap to validate’.

  4. I need to think a bit more about this one.

  5. The tx fees are low because there is no shortage of block space (not even close). It doesn’t have anything to do with the block reward. What the never-ending block reward does achieve, is that long term, Grin’s security spend is going to be much larger:
    Constant emission -> Higher reward from blocks -> Miners spend more capital on equipment and electricity -> Higher cost of attaining a large hashrate of the network and attacking the network.
    Most PoW currencies will be shockingly easy and tempting to attack in a few years, especially in times when demand for block space isn’t high thus fees are low.
    This is a nice overview of the subject in regards to Bitcoin.

  6. I would re-word this one to be clear that constant emission has two main benefits: 1) Fair supply, as you say. Grin doesn’t favor early developers and users with exponentially higher emission. Late comers have a fair opportunity to join and are not turned off. 2) Long term security for the chain (as explained above).

  7. I’d add that a centralized development team is a huge attack vector, especially for privacy-focused currencies. To survive for years, it’s essential for the project to be 100% community based, as it is right now.

Cool initiative @Anynomous, well done. I really encourage you to open some kind of shared folder to collect “marketing” content. It doesn’t have to be (and shouldn’t be) in the actual grin docs, but as a private side project that allows anybody to contribute or make use of.

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@Paouky Thx for your input and well founded opinion. Nice to see the link to the original discussions of the “mission statement”, from the early days. I am still thinking how to phrase -1) since it is just a description that roughly captures the objective of what Grin is about for many. I know it is not exactly accurate to call it a mission statement since Grin is not created by a company and has different meanings to different people. However, from a marketing point of view it would be good to settle for one that we can all live with. I just need to find a more appropriate phrasing than “mission statement”.

-2) Regarding this point, to me the major benefit is not only that you cannot send to old addresses from a user that might not be in used any more, but that you cannot send it to an address which is the result of a typo. If you would for example delete or replace on character of the TOR address you are sending a transaction to, the reaction would bounce right. In Bitcoin I find the major drawback that such a typo can result in a valid address, just not own by any private key that is in use, resulting in funds being destroyed forever. I will change it to “address not actively in use” since this captures both use cases.

-5) True about the security argument, it is rather important so I should include that somewhere since it strengthens Grin’s usability for the long term. As I understand it, once the block rewards get insufficient to pay miners, transaction prices go up like they do now with Bitcoin to partly compensate for this loss of income. So, the argument that transfer prices are low, and stay low will still hold, right? I will make a comparison table for the transaction cost of an average transaction with for example, Bitcoin, Litecoin, Monnero, Grin, Zcoin, Zen etc. I am confident Grin will be the cheapest by far especially when compared to other privacy coins.

-7) Cool, I did not even consider what the decentralised governance and funding model for Grin implied in terms of security. I will try to incorporate that argument. I should mention Grin in tandem with all other purely community funded crypto currencies since these are in general well renowned coins. Does anyone have a list, I thought there were about 5 or so.

I will improve the phrasing of the arguments to be more accurate while keeping them easy to understand for non-technical users. I on purpose wrote it like a marketeer and not from a technical perspective, however, making false or weak claims would of course result in negative marketing so I do have to make it as accurate as possible. I will repost it once I had time to incorporate all feedback.

This discussion made me realize that the only actual overview of grin is on github. And even that is way too long for somebody who just wants to familiarize themselves briefly with the project. That’s not good.

grin.mw has to have a short and solid overview.
Also as a side note, the descriptions in CMC and messari need revisiting too.

I’ll give it all a go in the next few days.

Note

If anybody with native English wishes to lend a hand that would be very helpful (but not absolutely necessary). Just hit me up on keybase.

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For what it’s worth, I though english was your native language. I agree with this, educational content available right now is for those that wish to learn and take the time. Not everyone needs to understand how Mimblewimble works under the hood, it’s enough to know what properties it gives compared to other solutions. I think an unofficial website with a simple visual representation of cut-through, blinded amounts and aggregation would immediately show why such design could be interesting.

I remember watching Poelstra’s talk and this part https://youtu.be/aHTRlbCaUyM?t=741 blew my mind. Back then, I didn’t know what a Pedersen commitment was nor did I know anything about elliptic curves, but it worked because you don’t need to understand its inner working to appreciate the benefits it brings.

I’m all for sharing/brain storming ideas around educational content.

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Can put in official:)

Speaking of #6, I was trying to explain grin emission to a former naysayer. The graphic won him over, look at his reply! “A solution as simple as it is ingenious”

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A picture is worth a thousand words, especially when explaining something such as infinite supply. Something like this would also be good in the educational part of Grin for non-technicians. Intuitively it removes the feeling of infinite supply as a treat.

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What I had in mind was to represent the concepts in pictures similar to


so to avoid showing too many concepts to the user or just going too deep into them.

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I think the trouble with marketing grin is that it comes across as not being super serious and almost cunning. I’m still learning about Grin tbh, and what brought me towards is it is the passion of the dev team, also Charlie Lee’s potential/pending adoption of the mimblewimble in LTC. I think a lot of use case is adoption and actual use by those not interested in the investment side so much as actually roadtesting it and getting comfortable with alternative methods of transaction.