PRO: The current logo is a simple smily face that’s totally own-able from a brand perspective.
CON: Making the eyes a MW make it look dead or stoned, or a copy of marshmello from fortnite, all of which appeal to a subset of people as cool, but also make a lot of people feel like it’s either childish or not to be trusted.
Keeping the pro, it seems like the best thing to do would be to create another simple smile logo that’s unique enough to be own-able, but without the ‘deadhead’ look.
Since this text symbol is already being co-opted by grin ツ, I’d suggest growing on that and making a logo version that’s more fleshed out and ownable, then when you write it as this text based version it also looks a lot like the full version.
Just an idea, I could take a crack at it or others could to see if it’s doable.