Seeing the new Bitcoin emoji the other day, I thought about ツ again. Months ago, someone posted on the forum suggesting it as Grin’s brand. I instantly loved it. It’s easy to imagine it on a sticker in a store window, next to the VISA and Mastercard stickers. It’s warm, inviting, and unpretentious.
It’s also extremely simple. The symbol embodies the elegant simplicity that first attracted me to the Grin concept. Any time I listen to a developer interview and hear your personal stories, there’s usually something along those lines as well. The community seems to be united around the possibility of an extremely minimalist design.
In my humble opinion, the current branding does not embody Grin. If Grin’s goal is to become so lightweight that it doesn’t have a blockchain anymore, isn’t it ridiculous that the logo is a noisy hodgepodge of occult references?
The more time I spend on the forum and learn about Grin, the noisiness of the image bothers me. I am excited about Grin because you are making breakthroughs in radical simplicity. I don’t think the current image conveys that.
Grin has an opportunity that no crypto-currency has ever had or probably ever will again, the ability to appropriate a simple emoticon that unites its name and philosophy. ツ already exists. It’s a symbol that could become synonymous with Grin if the community took it and ran with it.
Grin isn’t just another crypto-currency in my mind. It needs a symbol that demonstrates its uniqueness. I motion that the community move to an alternative branding. While I’m not a developer, I am passionate about this project and believe that there are plenty of people like me.
Branding matters. I think an effective branding would go a long way to separating Grin from the pack and establishing its long-term potential.