Grin Website Redesign
Have been working on a Grin website redesign lately, and I hope that we - the community can iterate on it together.
Grin currently lacks a solid design language, and I thought we could fix that. The current grin.mw website doesn’t tell a good story about what Grin is and why it exists. It’s all a bit too bland and neutral.
We should also improve the body copy. I.e. what should the text on the website be? How do we present Grin? Should it the text on the site be more technical or non-technical? Right now, it’s a bit hard to grasp how Grin is different from just reading on grin.mw. Maybe being a bit more technical on the landing page would be good for explaining how Grin is different from other privacy coins/solutions.
Another goal with the refresh of the website is to make the whole experience more self-contained. You shouldn’t be redirected to Github on every other link, but rather stay on the site for what makes sense. Creating new pages such as a wallet page or announcement page will also be needed.
Going back to a more “hacker” look on the site using monospaced text and applying ordered dithering on images.
When landing on the website, you’re met with a black screen with white monospaced text which reminds of a manifesto. The second section of the site describes what Grin is and how it works - here I use a lot of the Grin yellow. The black text on Grin yellow makes the site more vibrant while still retaining the hacker-ish look by combining it with ordered dithered images.
The used fonts are Courier, Times New Roman, and Helvetica Neue (which will need to something else as it’s not a free font).
Grin should be used by everyone, but the website’s target audience should not be everyone, for now.
Most people that visit the site are already in the crypto community to some degree, and I think we would gain more by appealing to that crowd atm. By appealing to crypto devs, cypherpunks and others already in the crypto community.
Some questions to think about:
- What is Grin to you?
- Who is grin.mw’s target audience?
- What should the art direction be?
Should it be less/more hacker-like, or should it be something else?
Feel free to comment below, the more the merrier.
Any opinion/thought/idea appreciated!
If you want to work more closely together, jump into the gitter design channel or message me at @nijynot on gitter if you want Figma access or anything else. The design is by no means finished, there’s still a lot to do.